Use of „Google Analytics“

7. Use of ‘Google Analytics’ and ‘Google Remarketing’

Auctionata works with “Google Analytics” and “Google Remarketing”.

Additionally, if you have previously visited our website, we use Google AdWords remarketing to display content specific advertisements to you. When you go to other websites within the Google Display Network (Google or other third-party websites) the ads will be displayed to you. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you as a previous website visitor, based on your interests. We use cookies (see paragraph 4) to analyze your behavior on the advertisements and our website. The cookies allow us to report how our ad impressions, other uses of ad services, and interactions with these ad impressions, and ad services are related to visits to our website. When you visit other websites of the Google Display Network after visiting our website you will see ads, which are related to the visited website content such as products or informative sections. That means if you search for paintings on our website, the advertisements on the websites of the Google Display Network could be related to paintings and other fine art items.

You can opt out of remarketing and advertising if you do not wish to participate in our Google AdWords Remarketing by clicking the following link:

https://www.google.com/settings/ads/plugin.

If you want to opt out, download and install the add-on for your web browser.

Please note that the cooperation with Google forms an important part of our business model since this is our only chance to inform a wide range of people about our Online Shop and auctions on the Internet.