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Use of your personal data
Provision of personal data in the online shop
Cookies, Web Beacons and similar technologies
Targeting, Tracking, Analysis
Social Media Plugins
Use of „Google Analytics“
Creditworthiness check and verification
Secure data transmission
Subject’s right of access
Transfer to official authorities
Please note that this website allows you to purchase goods from Auctionata Paddle8 AG or Auctionata, Inc. - a wholly owned US subsidiary of Auctionata Paddle8 AG. Both organizations operate with different Privacy Policies.
The transaction details can be determined from information on the lot detail page.
We want you to feel secure when visiting our websites, viewing our Online Shop and during all bidding and purchasing processes and their handling, when you engage Auctionata Paddle8 to prepare an appraisal as well as when you consign items (commission based transaction). That is why we adhere to the statutory provisions of the German Data Protection Act and the German Telemedia Act.
1. Responsible party in terms of the German Data Protection Act
Responsible party in terms of the German Data Protection Act is:
Auctionata Paddle8 AG, Franklinstraße 13, 10587 Berlin, Deutschland, represented by its Managing Directors: Thomas Hesse, Lucas Hülsmann, Jan Thiel, Johannes Riedl
Chairman of the Supervisory Board: Dr. Christian Nagel, Company Registration Number HRB 155814 B, Registry Court: Local Court Berlin-Charlottenburg, Value Added Tax ID No. DE 295683843
– herein after referred to as „Auctionata Paddle8“ –
2. Collection, processing and use of your personal data
If you visit our website and do not create a profile, then we do not know who you are.
We collect, store and process your data for the following purposes:
- in order to establish, realize and conduct the contractual relationship with you;
- to facilitate the provision and your use of our website and to provide the services offered on our website;
- to analyze, adapt and improve our services, content and advertisements.
This comprises in particular the realization of:
- buying, selling, auctioning and appraisal processes;
- shopping cart functionality;
- “tell a friend” functionality, where you can send an e-mail to a recipient and disclose your own e-mail address to the recipient.
While using our website you may receive e-mail notifications from time to time, for example confirmation of transactions, information regarding the handling and conduct of purchases, sales or other transactions, invitations to provide customer feedback, notification services (if you have activated notification services in you user account) or upon cancellation of purchases to resume the purchase process at a later time. If you register for our newsletter, your e-mail will also be used to provide you with Auctionata Paddle8 marketing material and advertisements until you unsubscribe. You can unsubscribe at any time.
Your personal data will only be passed on to third parties or otherwise disclosed if this is necessary for the purpose of conducting the agreement or for billing, or if you have given prior consent to do so. For example, transport companies, banks, payment service providers, web hosting companies, valuation experts, auctioneers and other service providers (e.g. web analysis or technical service providers) used by us will be provided with the information they require to conduct the agreement. The third party may only use the information provided to perform its duties. Any other use of the information by this third party will not take place and will not be permitted by us.
In the course of the commission-based transaction we will also pass on your first and last names and your address details to the consignor, i.e. the owner of the respective item, as soon as you have purchased the item (identification). The consignor is prohibited from passing on your data to third parties.
Please note that internet payment systems that may be operated from outside the EU may be offered as a means of paying for items by Auctionata Paddle8. In order to process a payment, such companies store data relevant to the payment on servers that may be located outside the EU. We have no influence over this. The same applies with regard to credit card companies located outside the EU.
We collect in particular the following personal data in our contractual relationships (purchase through the web shop/purchase by auction, request for a valuation, commission-based transactions):
- First and last name,
- Email address,
- Telephone number,
- Payment data/ Bank account,
- Profile Picture and Password, if a user account has been created by a client for the participation in an auction,
- Information regarding the respective items or goods.
3. Provision of personal data when purchasing items at auction and through the online shop
Auctionata Paddle8 wishes to protect your privacy when bidding and purchasing.
If you participate in an auction by entering the auction room on the www.auctionata.com website after logging in to your user account, your profile will appear with your selected photo and your first name. You can, of course, enter your middle name or an abbreviation instead of your first name. Apart from this you will remain anonymous.
During an auction, the auctioneer may refer to the bidder by his or her first name or by referring to the bidder’s profile photo and location or by referring to his or her membership/ customer number. The auctioneer may say, for example: “The beautiful rose (profile photo) by the name of Anna (first name) from Berlin (location) has just bid 500 euros.”
When shopping in our Online Shop, third parties can´t see which items you have bought.
4. Cookies, Web Beacons and similar technologies
Web beacons are small graphic files (“pixels”) embedded in our websites. Web beacons can be used to track the website usage. Similar technologies are for examples Flash cookies, HTML5 cookies or other technologies to locally store data in your browser or on your device (similar to cookies), in order to recognize your browser or device upon your next visit on our website or during a browser session.
5. Targeting, Tracking, Analysis
We use tracking and analysis technologies to collect statistical data regarding the use of our website and to optimize our services. We also use technologies to provide content, including advertisements, according to your interests on our or third party websites (“targeting” for advertisements).
Analyzing, tracking and targeting will be anonymously or pseudonymously. Usage profiles will not be consolidated with your personal data.
We cooperate with external service providers who utilize with our consent tracking and analysis technologies. These service providers support us with the provision of our content and advertisements and provide us with anonymized website statistics and analysis. We do not permit our service providers to collect personal data on our website for their own purposes.
We may also cooperate with external service providers for advertisement networks and advertisement exchange programs. Such service providers enable us to display advertisements for you on our website. The service providers may utilize cookies, web beacons or similar technology to collect data. Data collected by these service providers may be used to display more relevant advertisements on our website or third party websites.
- We also use Mouseflow, a web analysis tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Kopenhagen, Denmark, to randomly record website visits (with anonymized IP adresses). This results in a recording of mouse movements and clicks, allowing us to play back random website visits, for the purpose of gaining information relevant for the optimization of our services. Personal data is not recorded and data will not be disseminated to third parties. You can deactivate the recording on all websites using Mouseflow by clicking on the following link:
- Further information regarding ad-related third parties cookies and how you can disable their use is available at http://www.youronlinechoices.com/
6. Social Media Plugins
We use so-called “social plugins” on our website by the following social media providers:
- Facebook-Like“ by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States
- „Twitter” by Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, United States
Social plugins are software modules developed by the social media providers. We have included these social plugins in our website. Social plugins make a direct connection via your browser to the respective social media provider’s server. The social media provider receives the information that you have visited the web page where the respective social plugin is included. If you are registered and logged in to the respective social media provider’s service, the provider may correlate your user profile (e.g. your Facebook account) with your visit of our web page and your further interaction with the social plugin (e.g. click on the “Like” button). If you are not registered or logged in to the respective social media provider’s service, the provider may store your IP address.
To protect you against such data transfer to social media providers we have implemented technical protection measures (“2 click solution”). This two step solution allows you to agree to the use of a social plugin before any data is transferred to a social media provider. The agreement can be on a case-by-case basis or permanently. A permanent agreement can be revoked. If you do not want to transfer data to social media providers related to our website, do not activate the respective social plugin by clicking on it.
Further information about Facebook and Facebook’s social plugin can be found at: http://developers.facebook.com/plugins
Further information regarding Facebook’s data protection policy can be found at: http://www.facebook.com/about/privacy
Further information regarding Twitter’s data protection policy can be found at: https://twitter.com/privacy.
7. Use of ‘Google Analytics’
Auctionata Paddle8 works with “Google Analytics” and “Google AdSense”.
Google Analytics is a web analytics service of Google Inc. (“Google”). This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and make it possible to analyse your use of the website. The information about your use of this website generated by the cookie is normally transmitted to a server of Google in the USA and stored there. In the event of an activation of the IP anonymisation on this website, Google will previously shorten your IP address within the member states of the European Union or in other countries subject to the Treaty on the European Economic Area. The full IP address will only be transmitted to a server of Google in the USA in exceptional cases and shortened there. Google will use this information on behalf of the operator of such website to evaluate your use of the website, to compile reports on website activities and to render other services to the website operator which are related to the use of the website and the Internet. The IP address transferred from your browser by Google Analytics will not be linked with other data of Google. You may avoid the installation of the cookies by setting your browser software accordingly; however, we inform you that, in such case, you might not be able to fully use any and all functions of this website. Moreover, you may prevent the collection of the data generated by the cookie and your use of the website (incl. your IP address) by Google as well as the processing of these data by Google, by downloading and installing the browser plug-in available under the following link.
Ads of third parties might be displayed on Auctionata Paddle8’s website using the AdSense program of Google. The placement of ads is based on the contents of the current website generated by you. This means that AdSense automatically searches the contents of the websites opened by you and provides ads matching the relating contents.
If, for example, you wish to auction a valuable painting with us, the ads on the website you are visiting might be related to paintings and other works of art. For further information about privacy with Google, please go to: http://www.google.com/intl/en/privacy/ads/
Please note that the cooperation with Google forms an important part of our business model since this is our only chance to inform a wide range of people about our Online Shop and auctions on the Internet.
8. Creditworthiness check and verification
Only in case a legitimate interest is given, we obtain a creditworthiness rating calculated on the basis of statistical methods from SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany. For this, we will pass on the personal data required for a creditworthiness check to be conducted to SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, and will use the information we receive about the statistical probability of a default in payment to make a considered decision about whether to enter into, realize or terminate the contractual relationship. The creditworthiness rating may include probabilities (score values) calculated on the basis of established statistical methods and using address details, among other things. Your interests will be protected in accordance with the statutory provisions.
9. Secure data transmission
Your personal data will be transferred securely through encryption during the order process using the shopping basket and when you contact us via the contact form.
10. Subject’s right of access
In accordance with the Federal Data Protection Act you are entitled to receive information about your stored data free of charge, and to have this data corrected, blocked or deleted as applicable. For such requests please contact email@example.com.
11. Transfer to official authorities
Auctionata Paddle8 is obligated to disclose personal data and/or user data to investigating, criminal prosecution and regulatory authorities if and to the extent this is necessary in order to avert risks to public safety and to prosecute crimes in accordance with the legal provisions. We do not require your consent in such cases.
You may revoke your consent to the collection, processing and use of your personal data at any time with effect for the future. This can be done by sending an email to the following address: