Award Ceremony at the DLD Conference on 20 January and invited to the World Economic Forum in Davos
At DLD 2013, the most important European technology conference, Auctionata received the Digital Star Award in the “Perspective” category. The award has been presented by Dr. Hubert Burda during a gala on January 20 in the Jewish Community Center in Munich. Guests of honour included Zaha Hadid, Peter Thiel, Guy Oseary, Michelangelo Pistoletto, Ben Horowitz and José Ramos-Horta.
Founder and CEO Alexander Zacke gratefully acknowledged the award on behalf of his 80-strong team. The Digital Star Award demonstrates that breaking the rules can pay off: “Auctionata does not need a long-established brand, print catalogue, exhibition space or auction room. Auctionata comes directly to its customers’ living rooms, tablet computers or mobile phones. Auctionata is e-commerce in its purest form.”
Award to Promote Innovative Strength of the Digital Scene in Germany
The FOCUS initiative “Digital Star – Innovations made in Germany” is awarded in 3 categories and is endowed with overall 150,000 Euro. The award shows and promotes the innovative strength of the German digital scene and is intended to strengthen the global “game changers” of the future. The already legendary Taxi app myTaxi received the award in the “Innovation” category.
The internationally renowned data analyst Blue Yonder received the award in the “B2B” category.
Nominees included persons as well as ideas and business models. Auctionata best met the criteria of the 24-strong expert panel (including Xing founder Lars Hinrichs) headed by FOCUS editor Dr. Holger Schmidt. It is not yet a year old and already successful, generates jobs and stands a good chance of establishing itself internationally. Auctionata has been presented at the DLD conference on January 20 and at the World Economic Forum (WEF) in Davos on January 23. In addition, the young Berlin company will receive the FOCUS media endowment of 50,000 Euro.
Auctionata caused a stir with the first interactive art auction worldwide in the history of the internet. On December 7, 2012, several thousand users followed the first ever live HD-quality broadcast of an interactive auction with official authorisation. 132 bidders from 12 countries and 4 continents purchased 58 objects, resulting in total revenue of 345,000 Euros. Already in September 2012, the Berlin-based company launched its online shop with over 4,000 items by now; by March the number of items offered will increase to over 10,000. The Auctionata Guarantee applies to all items.