A Rolex is more than just a watch
A Rolex represents a certain attitude towards life. The brand’s watches are especially associated with top sporting achievements, adventures and scientific experiments. Due to this, the watches became better along with technological developments, causing secret agent James Bond to also put his faith in the Swiss watch. Since he has always come off lightly from his adventures, the watches with the robust sapphire glass always remained unscathed, of course.
In 1953, an Oyster Perpetual was worn on Mount Everest, the Submariner during diving expeditions and, two years later, the GMT-Master flew across the Atlantic to America. In 1967, the women’s model finally came onto the market. The Rolex success story has remained uninterrupted right up to the present.
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