Rolex – Tradition coupled with innovation

Rolex Oyster Cosmograph Daytona, Ref. 6263, Switzerland, 1986

The Rolex story

In 1905, Hans Wilsdorf founded his own company, giving it the memorable name Rolex. Today, the Rolex name is famous in the world of watches and beyond. The Geneva-based company released the first waterproof and dustproof watch onto the market in 1926. With that, the legendary Oyster watch was born.

The watch with the robust and hermetically-sealed case was proven to actually live up to its promise when British swimmer Mercedes Gleitze swam across the English Channel while wearing one.

Nowadays, the Rolex brand is still associated with the highest quality in watchmaking and absolute robustness, as, no matter what, a Rolex never has to be taken off.

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From James Bond to the Dalai Lama

Rolex Oyster Perpetual Submariner, around 2006-07

A Rolex is more than just a watch

A Rolex represents a certain attitude towards life. The brand’s watches are especially associated with top sporting achievements, adventures and scientific experiments. Due to this, the watches became better along with technological developments, causing secret agent James Bond to also put his faith in the Swiss watch. Since he has always come off lightly from his adventures, the watches with the robust sapphire glass always remained unscathed, of course.

In 1953, an Oyster Perpetual was worn on Mount Everest, the Submariner during diving expeditions and, two years later, the GMT-Master flew across the Atlantic to America. In 1967, the women’s model finally came onto the market. The Rolex success story has remained uninterrupted right up to the present.

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Bring your watches to auction with Auctionata

Rolex Oyster Perpetual Cosmograph, Ref. 116599, around 2008

With us, you can find fine watches for every occasion

At Auctionata, we have a comprehensive selection of fine luxury watches and chronometers from internationally-renowned brands. New timepieces arrive in our online shop every day, available to purchase at fair prices, quickly and securely.

Of course, you can also have your watches valued by us, without obligation and free of charge. Our renowned watch experts are on hand to advise you in all questions to do with the delivery and sale of your watches.

Our online auctions guarantee an international customer base, ensuring your watch achieves the best price. Apply for a free valuation here.

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The most successful Rolex models