A matter of taste – Sporty or elegant?

Classic Audemars Piguet Royal Oak, Switzerland, around 1987

Stylish wrist accessories

Having the right watch for every occasion is essential – this is especially true for women. The large range of available luxury brands can make the right choice a challenge as each brand embodies a different image.

Hubolt, Rolex and Panerai are the brands of choice for men who prefer their watches sporty. Men can exhibit stylish elegance with brands like Patek Philippe, A. Lange & Söhne and Jaeger LeCoultre when something more elegant is required.

For women who enjoy flaunting a little shine and sparkle, we would recommend the diamond-studded watches from the brands Cartier, Audemars Piguet and Piaget.

> Discover the world of watches in our shop

Highlights of the watches in our shop

Rolex Daytona Chronograph,
Ref. 6241, Switzerland,
Around 1968

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Porsche Design P’6920 Rattrapante Chronograph,
Around 2010

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The Legend of Rolex

Rolex Pre-Daytona Chronograph, Ref. 6238, around 1965

A classic among watches

The name Rolex is omnipresent in the world of watches and stands for quality and tradition. Rolex founder, Hans Wilsdorf (1881-1960), was born in Kulmbach and established the successful Swiss company in 1905. The company headquarters are located in Geneva.

The Swiss luxury brand continuously keeps pace with new fashion trends because of its timeless and sporty design. A Rolex watch can be worn over generations and suits women just as well as men, regardless of the model.

In the cult film Pulp Fiction, boxer Butch Coolidge fights for a Rolex which had been in his family for three generations. The Dalai Lama had one subtly twinkling from his wrist and even Che Guevara casually wore one.

> View Rolex watches in the shop

Complicated Watches –Toys for Men

Elegance and masculinity: Hublot Bat Bang Tourbillon, Switzerland, around 2010

Tourbillon watches

Generally speaking, men prefer straightforward over complicated. When it comes to men’s wrist watches however, a little complexity is always welcome, especially among collectors. The chief attraction in this regard are tourbillon watches, they contain a mechanism which was invented in 1759 by Abraham Louis Breguet in order to compensate for errors in accuracy caused by gravity.

Today, most luxury manufacturers offer tourbillon watches with the following motto: the more complicated, the better.

The Auctionata watch expert, Dr. Oliver Hoffman, is the owner of multiple tourbillon watches. His small but mighty selection can be found in our online shop.

> Tourbillon watches in the Shop

Watches as an investment

Rolex Oyster Perpetual Lady Datejust, Switzerland, around 1990

Luxury watches as investment

The sizeable market for luxury watches offers plenty of opportunities for those who wish to invest their money. The two heavyweights of this sector, Patek Philippe and Rolex, are the most suitable choice when aiming to maximize the chances of a stable increase in value.

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Important Patek Philippe Men’s Watch, Switzerland, 1953-60

Patek Philippe – Manufacture with a long tradition

The more complicated vintage models of the luxury brand Patek Philippe are enormously sought after on the market. They frequently fetch six-figure sums at auctions. This model from the 1950s for example (ref no. 2499), was sold at an online auction with Auctionata for € 456,000.00 (incl. buyer's premium).

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Auction records of our previous watch auctions

Chopard Women’s Watch,
Switzerland, Around 2000

Starting price €70,000.00
Sold for €92,850.00 (incl. buyer’s premium)

Rare Panerai Radiomir Ref. 3646,
Italy/Switzerland, around 1944

Starting price €30,000.00
Sold for €61,900.00 (incl. buyer’s premium)

Complicated Patek Philippe Pocket
Watch, around 1910-1915

Starting price €8,000.00
Sold for €34,664.00 (incl. buyer’s premium)