5. Sharing of your information
A. Third-Party Agents
We have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, including, but not limited to, social media integration, marketing, analytics, and fraud protection. These entities may have access to personally identifiable information if needed to perform their functions. If such access is required, the third parties will be contractually obligated to maintain the confidentiality and security of that personally identifiable information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Sites.
B. Information collected through social media sites
When you interact with any Auctionata property page or account on a social media platform, such as Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, or Pinterest, we may collect the personally identifiable information that you make available to us on that page or account including your account ID or “handle.” However, we will comply with the privacy policies of the corresponding social media platform, and we will only collect and store such personally identifiable information that we are permitted to collect by these social media platforms. If you choose to link or login to your Auctionata account with or through a social networking service, Auctionata and that service may share certain information about you and your activities. With your consent, we also may share information about your activities, including what you view on the Sites. with that social network’s users.
C. Business Partners and Other Third Parties
E. Law Enforcement, Legal Process, and Emergency Situations
We may also use or disclose personally identifiable information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Sites or the public.
F. Use of Non-Personally Identifiable Information
We may disclose or share non-personally identifiable information (or other information, other than personally identifiable information) in any other manner that we deem appropriate or necessary. Among other things, we will disclose non-personally identifiable information to third parties to help us determine how people use parts of the Sites and who our users are so we can improve our Sites. We will also disclose non-personally identifiable information to our partners and other third parties about how our users collectively use the Sites.