Privacy Policy (as of 04.2013)
We want you to feel secure when visiting our websites, viewing our Online Shop and during all bidding and purchasing processes and their handling, when you engage Auctionata to prepare an appraisal as well as when you consign items (commission based transaction). That is why we adhere strictly to the statutory provisions of the German Data Protection Act and the German Telemedia Act.
This Privacy Policy informs you which of your personal data will be acquired, processed and stored by Auctionata. Personal data means detailed information about personal or factual circumstances of a particular or identifiable natural person. They include, for example, information such as your first and last name, address, telephone number or your birthday. They also comprise user data for example the password chosen and used by you to log into your account and to edit your profile.
This Privacy Policy supplements the Terms and Conditions of Auctionata and has to be accepted by the clients of Auctionata, who wish to buy or auction items. It also applies for clients who wish to have an appraisal or enter into a commission-based transaction with Auctionata.
1. Responsible party in terms of the German Data Protection Act
Responsible party in terms of the German Data Protection Act is:
ISA Auctionata Auktionen AG, Branch Office Germany, Kurfürstendamm 212, 10719 Berlin, Deutschland, represented by its Managing Directors: Alexander Zacke, Georg Untersalmberger, Jan Thiel and Susanne Zacke, Company Registration Number: HRB 143468 B, Registry Court: Local Court Berlin-Charlottenburg, USt-IdNr: VAT ID No.: DE28209826
– herein after referred to as „Auctionata“ –
2. Collection, processing and use of your personal data
If you visit our website and do not create a profile, then we do not know who you are.
We require your personal data as soon as you decide to enter into an agreement with Auctionata:
When collecting, processing and using your personal data we adhere strictly to the statutory provisions of the German Data Protection Act and the German Telemedia Act. We collect, store and process your data in order to establish, realize and conduct the contractual relationship with you. Your personal data will only be passed on to third parties or otherwise disclosed if this is necessary for the purpose of conducting the agreement or for billing, or if you have given prior consent to do so. For example, transport companies, banks, web hosting companies, valuation experts, auctioneers and other service providers used by us will be provided with the information they require to conduct the agreement. The third party may only use the information provided to perform its duties. Any other use of the information by this third party will not take place and will not be tolerated by us.
If you have purchased an item in our web shop or by auction, you will be sent an email via Auctionata’s communication system that contains all necessary information about the transaction.
However, in the course of the commission-based transaction we will also pass on your first and last names and your address details to the consignor, i.e. the owner of the respective item, as soon as you have purchased the item (identification). The consignor is prohibited from passing on your data to third parties.
Please note that internet payment systems that may be operated from outside the EU may be offered as a means of paying for items by Auctionata. In order to process a payment, such companies store data relevant to the payment on servers that may be located outside the EU. We have no influence over this. The same applies with regard to credit card companies located outside the EU.
We collect the following personal data in our contractual relationships (purchase through the web shop/purchase by auction, request for a valuation, commission-based transactions):
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First and last name,
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City/country,
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Email address,
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Telephone number,
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Payment data/ Bank account,
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Profile Picture and Password, if an user account has been created by a client for the participation in an auction.
3. Deletion of data
You can request to have your personal data deleted at any time. Deletion will take place if this is permitted by law. If you have purchased items, we may be legally obligated to store your data. In this case, we will store your data until the end of the statutory periods and will then delete it. If you have set up a password-protected user account on our website, you can delete it at any time unless this is prohibited by law.
4. Provision of personal data when purchasing items at auction and through the online shop
Auctionata wishes to protect your privacy when bidding and purchasing.
If you participate in an auction by entering the auction room on the www.auctionata.com website after logging in to your user account, your profile will appear with your selected photo and your first name. You can, of course, enter your middle name or an abbreviation instead of your first name. Apart from this you will remain anonymous.
During an auction, the auctioneer may refer to the bidder by his or her first name or by referring to the bidder’s profile photo and location or by referring to his or her membership/ customer number. The auctioneer may say, for example: “The beautiful rose (profile photo) by the name of Anna (first name) from Berlin (location) has just bid 500 euros.”
When shopping in our Online Shop, third parties can´t see which items you have bought.
5. Newsletter
If you subscribe to the newsletter, your email address will be used for our own advertising purposes until you unsubscribe from the newsletter. You may unsubscribe at any point.
6. Cookies
To enhance your experience on our website and to facilitate the use of certain functions, we use cookies on various pages. Cookies are small text files that are stored on your computer. Some of the cookies we use are deleted again at the end of the browser session, i.e. when you close your browser (session cookies). Other cookies remain on your computer and allow us or our partner companies to recognize your browser again when you next visit our website (persistent cookies). You can set up your browser in such a way that you are informed about the use of cookies and can choose to accept them on an individual basis, or can choose to accept cookies only in certain cases or generally reject them. The functionality of our website may be restricted, should you choose not to accept cookies.
7. Use of Facebook Social Plugins
This website uses so-called social plugins (“plugins”) provided by the Facebook social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or are labeled as a “Facebook social plugin”. An overview of the Facebook plugins and their appearance can be found here: http://developers.facebook.com/plugins
If you access one of our web pages featuring one of these plugins, your browser establishes a direct connection with Facebook’s servers. The content of the plugin is passed on directly to your browser by Facebook, from where it is embedded in the web page. By embedding the plugin, Facebook receives the information that your browser has accessed the relevant page on our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transferred by your browser directly to a Facebook server in the USA and is stored there. If you are logged in to Facebook, Facebook can associate your visit to our website directly with your Facebook account. If you interact with the plugins by clicking the “Like” button or by posting a comment, for example, the relevant information will also be transferred directly to Facebook’s servers and stored there. The information will also be published on Facebook and shown to your Facebook friends. Facebook can use this information for advertising and market research purposes, and to tailor its services to your needs. For this, Facebook creates usage, interest and relationship profiles, e.g. in order to evaluate your use of our website with reference to the advertisements displayed when you visit Facebook, to inform other Facebook users about your activities on our website, and to provide other services associated with the use of Facebook. If you do not wish Facebook to associate the data collected through our website with your Facebook account, you must log out of Facebook before visiting our website. For information about the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s privacy policy: http://www.facebook.com/policy.php
8. Use of „Google Analytics“
Auctionata works with “Google Analytics” and “Google AdSense”.
Google Analytics is a web analytics service of Google Inc. (“Google”). This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and make it possible to analyse your use of the website. The information about your use of this website generated by the cookie is normally transmitted to a server of Google in the USA and stored there. In the event of an activation of the IP anonymisation on this website, Google will previously shorten your IP address within the member states of the European Union or in other countries subject to the Treaty on the European Economic Area. The full IP address will only be transmitted to a server of Google in the USA in exceptional cases and shortened there. Google will use this information on behalf of the operator of such website to evaluate your use of the website, to compile reports on website activities and to render other services to the website operator which are related to the use of the website and the Internet. The IP address transferred from your browser by Google Analytics will not be linked with other data of Google. You may avoid the installation of the cookies by setting your browser software accordingly; however, we inform you that, in such case, you might not be able to fully use any and all functions of this website. Moreover, you may prevent the collection of the data generated by the cookie and your use of the website (incl. your IP address) by Google as well as the processing of these data by Google, by downloading and installing the browser plug-in available under the following link.
http://tools.google.com/dlpage/gaoptout?hl=de
Ads of third parties might be displayed on Auctionata’s website using the AdSense program of Google. The placement of ads is based on the contents of the current website generated by you. This means that AdSense automatically searches the contents of the websites opened by you and provides ads matching the relating contents.
If, for example, you wish to auction a valuable painting with us, the ads on the website you are visiting might be related to paintings and other works of art. For further information about privacy with Google, please go to: http://www.google.com/intl/en/privacy/ads/
Please note that the cooperation with Google forms an important part of our business model since this is our only chance to inform a wide range of people about our Online Shop and auctions on the Internet.
9. Use of „Webtrekk Web Analytics“
Auctionata works with „Webtrekk Web Analytics“.
Webtrekk Web Analytics is an analysing service of Webtrekk GmbH, Boxhagener Straße 76-78, 10245 Berlin, Germany, which having records, stores and analyses data. The data processing by Webtrekk has been audited in terms of compliance with data protection and data security and has been certified for data protection in the field of web controlling. When you surf on our website, Webtrekk places a cookie on your browser with the purpose of recording, saving and analysing data. The data is made anonymous by truncating the IP address. Thus an identification of you is not possible. More information on data protection at Webtrekk is available here:
http://www.webtrekk.com/en/products/data-protection.html
You may deactivate Webtrekk Web Analytics and stop the recording of data. This requires the placement of the cookie (“webtrekkOptOut”) from the website webtrekk.net. You will find this here:
http://www.webtrekk.com/index/datenschutzerklaerung/opt-out.html
10. Creditworthiness check and verification
Only in case a legitimate interest is given , we obtain a creditworthiness rating calculated on the basis of statistical methods from SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany. For this, we will pass on the personal data required for a creditworthiness check to be conducted to SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, and will use the information we receive about the statistical probability of a default in payment to make a considered decision about whether to enter into, realize or terminate the contractual relationship. The creditworthiness rating may include probabilities (score values) calculated on the basis of established statistical methods and using address details, among other things. Your interests will be protected in accordance with the statutory provisions.
11. Secure data transmission
Your personal data will be transferred securely through encryption during the order process using the shopping basket and when you contact us via the contact form.
12. Subject’s right of access
In accordance with the Federal Data Protection Act you are entitled to receive information about your stored data free of charge, and to have this data corrected, blocked or deleted as applicable.
13. Transfer to official authorities
Auctionata is obligated to disclose personal data and/or user data to investigating, criminal prosecution and regulatory authorities if and to the extent this is necessary in order to avert risks to public safety and to prosecute crimes in accordance with the legal provisions. We do not require your consent in such cases.
14. Revocation of the Consent to the Privacy Policy
You may revoke your consent to the collection, processing and use of your personal data at any time with effect for the future. This can be done by sending an email to the following address:
datenschutz@auctionata.com.
Please note that you can no longer use Auctionata if you revoke your consent to this Privacy Policy. Please also note that you might still be obligated to fulfill your current contractual obligations when you have already bought any items.
15. Amendments of this Privacy Policy
Auctionata reserves the right to alter this Privacy Policy at any time for the future, if Auctionata provides new or modified services or if legislative changes require an amendment of this Privacy Policy. As each client of Auctionata must re-accept this Privacy Policy prior to a conclusion of an agreement via the website www.auctionata.com, he will always receive the latest version.
PDF version of the Privacy Policy for downloading and printing